Tuesday, March 8th, 2011...10:52 pm
Ch. 10 ‘Managing news as a conversation’
The socialization of news is clearly the right direction for journalism.
This statement holds particularly true with the increasing developments in technology day-by-day. The only problem is, how do journalists continue to do their job while remaining as objective as possible?
It’s a lot like what Jon DeNunzio spoke about when he visited our class. News organizations want and need to interact with their consumers. They want to interact to get feedback on what they’re doing right and what needs improvement. They need to interact because it keeps them honest to their consumers’ needs and it makes journalists’ jobs easier.
By making news more social, news organizations can crowdsource and collect tips from citizens through tools like Twitter, and work with bloggers to gather more information.
Interaction also allows journalists to become transparent to their needs. Readers can comment and provide feedback to what they perceive as biases or inaccuracies by the journalist. As Doug Feaver, former editor of washingtonpost.com, said, online comments are a “terrific addition to the conversation” and “journalists need to take them seriously.”
The best way to become better journalists? Collaborate with your community.